The Business of Personal Training: 20 Principles to Success


I’ve been in the business of personal training for 20 years and during that time I’ve seen far too many trainers come and go. On one end there are people that want to get into the business but don’t know where to start, and on the other end, there are trainers who have been in business for a while but are struggling and need help.

Trainers are usually willing to spend their time and money on training education, but very little attention is given to the business side of things. Well, all the training knowledge in the world won’t help if you don’t have any clients!

Over the years I’ve established 20 principles to success in the business of personal training. These allowed me to reach a 6-figure income after only a few years in business and sustain high annual earnings to the present. I’ve met many personal goals along the way following these principles, and you can too!

Whenever I conduct a business consultation with a trainer, one of the first questions I’m asked is: “How do I get new clients?” Fact is, if you want new clients, you need to concentrate your efforts on the clients you already have!

Think about it, the longer you keep the clients you have, the longer you’ll receive a paycheck. Everyone seeks long-term security in their job. Don’t just think of what you bring in today. The smart trainer will also consider what they bring in tomorrow. And if you provide quality service to your existing clientele not only will the retention be there, but you’ll be rewarded with referrals. Satisfied clients are more than happy to refer you to others and if you do your job right, they’ll be walking billboards for your services. Their appearance can be a powerful marketing tool and the beauty is that you’re not paying for that ad. Actually, they’re paying you!

Of course, there are a number of ways to attract clients other than referrals. I go through various methods in The Business of Personal Training. In this power-packed book, you’ll learn the following:

  • The secrets to a 6-figure income in personal training. I’ll show you some simple math and how easy this can be to achieve.
  • How I ultimately make more than my colleagues by bringing in less… and I do it with far fewer “headaches!”
  • How to gauge and manage your marketing efforts. Learn how to periodize marketing just as you would training.
  • Crucial time management skills. Learn how to increase productivity and stop wasting precious time.
  • The #1 investment you can make in this industry. Your net worth is dependent on this key variable.
  • How to catapult referrals in short order – strategies to use with business owners, healthcare professionals, friends, family, and clients.
  • Methods to make money while on vacation and while you sleep.
  • How to quickly gain an internet presence and how to retain it once you get there – an absolute must for online success!
  • Plus get all the forms and resources you need to run your own successful business today.

Story, after story, after story… The Business of Personal Training is absolutely filled with real-life stories and practical “use-it-today” information.

Why settle for an average income? Learn how to quickly boost revenue and maximize your money-making potential. This book is a must for your business and your life! It’s a small investment of time with the potential for huge returns.

Click “ADD TO CART” and enjoy a higher income and a better quality of life…

Also Available on Amazon Kindle!


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