PROGRAMS AND SERVICES
Explore coaching, courses, and consultations designed to help you train smarter, improve performance, and reach your goals.
STRENGTH TRAINING
FOR THE SERIOUS
PROFESSIONAL
MEET THE TRAINER
STRENGTH TRAINING FOR THE SERIOUS PROFESSIONAL
Expert
Approved
John Paul, Your book is excellent – tons of programs (which I like as it shows APPLICATION, not just theory) and a bunch of great information.
Alwyn Cosgrove
Co-author of The New Rules of Lifting book series
JP, I just read your book and was very impressed. I could not put it down! It is one of the top three books for trainers. You did an awesome job!
Dr. Eric Serrano, M.D.
Sports Nutrition and Supplementation Expert
Lorne Goldenberg
Co-author of Strength Ball Training
I feel privileged to have found such a mentor in John Paul. His calibre of expertise and professionalism have set a high standard for the industry.
Trionne Moore, CFC, CFT, PRS, CFL
Professional Salsa Dancer & Instructor Body Roots Inc.
Hi John Paul, I just wanted to say bravo on an excellent book. The Elite Trainer synthesizes a lot of information into a useable format for any trainer.
Brian Justin, MHK, CEP, CSCS, CHEK-1, HLC-1
Kinesiology and Physical Education Faculty at the University of the Fraser Valley
Latest From The Blog

Is Your Waist Less Than Half Your Height? The Simple Health Check BMI Misses
Your weight does not tell you where it comes from or where you carry it. Waist-to-height ratio is a simple at-home check that can add important context to BMI and cardiometabolic risk.

2027 Fitness Trends: What Matters and What’s Just Noise
The 2027 ACSM fitness trends put wearables, apps and balance training at the top, but popularity is not the same as effectiveness. Here’s what fitness professionals should actually pay attention to.

AbMat vs. Swiss Ball Crunch: Which One Builds Better Abs?
AbMat or Swiss ball? Both allow a fuller abdominal crunch than the floor, but stability, ball placement, loading and technique can dramatically change the exercise. Here is how to use each one properly.