Strength Training Parameters and Program Design


Experience the Strength Training Parameters and Program Design presentation over the internet at your convenience. The webinar is 118 minutes long and comes with an 82-slide PDF report for you to follow along with.

I must admit when I started personal training in the mid-’90s, most of my education came from muscle magazines. I had a subscription to all of them. Between years of experience in the gym, reading dozens of books and thousands of articles, I felt equipped enough to take on clients. Of course, I also had a university degree in kinesiology and health science, but all that did was place a few letters after my name and a fancy certificate on the wall. Yes, I knew how to take someone’s age and calculate their heart rate training zone for aerobic activity and I knew how many servings of each food group were required, but when it came to strength training not much was taught in school!

Was I getting results with my clients?

Absolutely, but anything is better than laying on the couch. A beginner can gain strength just by looking at a weight! The truth is that most clients were doing alright with their training – progress was made, but it wasn’t outstanding. I was hungry for more. I wasn’t satisfied with good results. I wanted amazing results! I wanted to make a name for myself and be known as one of the top trainers. In order to be the best though, you need to learn from the best and that’s exactly what I did.

Remember, the internet was in its infancy back then and really did not go mainstream until a few years later. So in order to build up this super artillery of knowledge and skills, I came up with a four-stage plan of attack:

  1. I read at least one book a week on various subjects, including strength training, nutrition, and business. If it would help further my career, I’d read it!
  2. Every two weeks or so, I’d pick an afternoon and shadow an expert in the field. Whether it was another trainer with more years of experience, or a chiropractor, physiotherapist, osteopath, nutritionist, medical doctor… it didn’t matter, as long as I got to observe, ask questions and learn!
  3. I’d accumulate references from all my readings, and then once a month visit the university library to get them! Back in those days, you had to physically pull the journal out and photocopy the pages. My girlfriend at the time (and now my wife) would help me out. I’d give her a list, we’d both go off in different directions, and an hour later we’d meet in front of the photocopiers with a huge stack of journals! It was a timely and costly process but well worth it.
  4. Every month or so, I needed to attend at least one seminar, lecture, workshop, conference, or symposium. Anything that related to personal training was game. I went all across North America for these events. I can’t tell you how many hours and how much money I spent doing so, but the information that I accumulated along the way was absolutely invaluable!


And what was the outcome of all this effort?

Well, the results were amazing and the business grew like crazy! My name got around and within a few years, I was training several high-profile clients, I had articles published in various magazines, I was appearing on television, personal trainers and other health & fitness professionals were hiring me for training and consultations, and I was approached by a number of organizations requesting lectures and workshops.

One of the first seminars that I delivered was at the 2002 Canadian Personal Trainers Network (CPTN) Conference held at Ryerson University in Toronto, Ontario. The title of that talk was Strength Training Parameters and Program Design Lecture and it was a great success. I had many trainers approach me after the seminar requesting more information. They hired me for consultations and were eager to attend my upcoming workshops, and the CPTN invited me back for several more presentations due to the great feedback.

By the way, the one-page outline handed out at that talk eventually became The Elite Trainer, a 201-page book that’s been endorsed by many experts in the field, including Joe DeFranco, Alwyn Cosgrove, Chad Waterbury, Dr. Eric Serrano, Brian Justin, Joe Hayes, Bradford Cooke, Mike Conroy, Lorne Goldenberg, Dr. Bill Wells, Steve Holman, and Dr. Robert Rakowski.

Needless to say, the seminar was a big hit! I ran it many times over the years and each time was better.

What made this seminar special and different from the others?

In two words: practical information! It combines research-based information from many sources with practical real-world applications that relate to the average personal training client. Sure, there’s plenty of material for elite athletes, but odds are that your average client is a novice lifter so the information should apply to them as well. That’s where many seminars fail – they’re either too basic or too advanced. I’ve broken down the theory and practice of strength training, deciphered it in a manner that’s fairly easy to understand, and then I show you how it applies to beginners, intermediates, and advanced trainees. Basically, the seminar is a nice blend of the art and science of strength training as it pertains to someone that’s going to request your services.

I just recently delivered this lecture at the 2012 Ontario Kinesiology Association (OKA) Conference that was held at the Scotiabank Convention Centre in Niagara Falls, Ontario. Many in attendance approached me afterward to ask where they could get a copy of the full-length version and when I plan to give my next talk, and to be honest it was hard to give them an answer.

You see, today I have a wife and three kids. Between business, home, and family, it’s difficult for me to deliver these seminars any more. And I’m sure your time is limited as well. The beauty of the internet is that a seminar like this can now be broadcast to anyone across the world at a fraction of the time, money, and effort that was once required.

I was planning to put this project together one day, and finally, I made it happen!

Now you can experience the Strength Training Parameters and Program Design presentation over the internet at your convenience. The webinar is divided into 8 video segments of roughly 15 minutes each, and an 82-slide pdf report is available for you to follow along with. You’ll be given access to the extensive 300+ reference list that was used to put this presentation together along with a detailed training log to use with your clients.

So how much does all this cost? Well, you could easily spend hundreds of dollars to attend one of my seminars and that’s if you live near the event. If not, it could cost you thousands! Or you could view this presentation over and over in the comfort of your home – at your convenience – for a mere fraction of that price. A one-year subscription to the online webinar (over 116 minutes of streaming video) with slide presentation (in PDF format) costs only…


That works out to only $2.50 per module and everything else you get, including the slide presentation with the training log and reference list.

If that’s not enough, all of this comes with a 100% money-back guarantee. If you’re not satisfied with the webinar for any reason at all, you may request a full refund within 30 days of the purchase date. No questions asked! You have nothing to lose and a lot to gain. Take advantage of this offer today.


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