The Business of Personal Training: 20 Principles to Success
Proven Strategies to Build a Thriving Fitness Career

I’ve been in the business of personal training for over 20 years, and during that time I’ve seen far too many trainers come and go. Some are just starting out and don’t know where to begin; others have been around for years but are struggling to keep their businesses alive.

The truth is, most trainers spend plenty of time and money learning training knowledge, but very little on the business side. The result? No matter how good you are in the gym, without clients, you won’t succeed.

That’s why I developed 20 principles for success in personal training—strategies that helped me build a six-figure income within a few short years, and sustain it for decades. These principles will help you:

• Attract and retain clients long-term, creating financial security.

• Turn satisfied clients into walking billboards, driving referrals effortlessly.

• Boost your income while reducing stress, with smarter, simpler systems.

• Master time management so you stop wasting hours and start earning more.

• Periodize your marketing efforts just like training—systematic and effective.

• Leverage the #1 investment in this industry to increase your net worth.

• Make money while you sleep with strategies for passive income.

• Establish and maintain an online presence that expands your reach.

• Access forms, templates, and resources to run your business smoothly.

This book isn’t filled with fluff. It’s packed with real-life stories and actionable advice that you can use immediately.

If you want to boost revenue, create loyal clients, and enjoy a more rewarding career, The Business of Personal Training is your roadmap.

Also Available on Amazon Kindle!