Getting new clients is important, but keeping existing clients is essential!
One of my favorite sitcoms, The Office, has an episode titled “The Fire,” where intern Ryan Howard shares a key business principle: it’s ten times more expensive to acquire a new customer than to keep an existing one.
The true measure of success in personal training is client retention. Without it, there are no referrals.
And remember: one bad apple spoils the bunch. A happy client might tell four people about their experience—but an unhappy client will tell fourteen!
You won’t retain every client forever. Some will inevitably move on. But do your best to keep them satisfied and protect your reputation.
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