How to Measure Your Clients [Video Presentation]
Practical Assessment Strategies to Improve Results and Retention

Knowing how to assess your clients properly is one of the most valuable skills you can develop as a personal trainer. Done right, measurements:

• Provide clear proof of progress

• Build motivation and accountability

• Help refine training and nutrition programs

• Strengthen client loyalty and retention

Unfortunately, most certification programs only emphasize that you should measure—not how.

In How to Measure Your Clients, John Paul Catanzaro pulls back the curtain on his tried-and-tested system for assessments. This practical video presentation gives you the tools and confidence to measure body composition accurately and consistently, without overcomplicating the process.

What You’ll Learn:

• A three-stage system for assessing body composition and physical progress

• The #1 measurement tool every trainer should use to maximize retention

• How to track changes over time in a way that motivates clients and keeps them engaged

• Practical tips to simplify the process so you can integrate assessments seamlessly into training sessions

This is not theory—it’s a hands-on guide you can apply immediately with your clients. You’ll walk away with a repeatable system that keeps clients motivated, makes your services more professional, and helps you stand out in a competitive market.

For just $10, you get lifetime access to this presentation—an investment that could pay for itself many times over in client retention and referrals.

Start measuring what matters. Add this video to your toolkit today.