At one point in my career, I was training as many as 12 to 13 people a day, six days a week—and doing paperwork on the seventh! These were primarily 60-minute, one-on-one sessions. I was going practically non-stop. My wife joked that I was even training people in my sleep! I did that for years…

Here’s an important message for any personal trainer interested in passive income: when it’s time to stop consuming and start producing, focus on creating multiple products and aim for just one or two sales a day. That’s all it takes. Marketing expert Ryan Lee puts it this way: “You don’t need to hit a home…

Getting new clients is important, but keeping existing clients is essential! One of my favorite sitcoms, The Office, has an episode titled “The Fire,” where intern Ryan Howard shares a key business principle: it’s ten times more expensive to acquire a new customer than to keep an existing one. The true measure of success in…

Learn 3 ways to leverage media to grow your personal training business.

For more tips, check out The Business of Personal Training: 20 Principles to Success.

Here’s something that’s very important for personal trainers, yet it’s rarely taught in the certification courses. It can make or break your business. Check it out!

Conducting periodic reassessments is important for personal trainers and their clients. Learn why in this video.

Here are three strategies that will help you retain your personal training clients for a long period of time.