At one point in my career, I was training as many as 12 to 13 people a day, 6 days a week, and doing paperwork on the 7th day. Keep in mind, these were primarily 60-minute, one-on-one sessions. I was going practically non-stop. My wife said that I was even training people in my sleep!…
In this interview, I reveal how I became a personal trainer and a fan of the San Francisco 49ers. I’ve been in the business of personal training for well over 20 years and I’m busier today than ever. Learn the secrets to my success at the 2020 CPTN Personal Trainer Summit. The event is on…
You’ve heard the classic story: He started in the mailroom and now he’s running the company! Personal training is no different than any other business – you must start from the bottom and work your way up. As far as I see it, a career in personal training should follow this timeline: Late Teens and…
I’ve been in the business of personal training for 20 years and during that time I’ve seen far too many trainers come and go. On one end there are people that want to get into the business but don’t know where to start, and on the other end, there are trainers that have been in…
If you plan to go to just one seminar this year, this is the one! It’s on the business of personal training, but this talk will be a little bit different than all the others in the past. Most lectures on the topic focus on the present, not the future. When it comes time for…
When people ask me how to get their articles to appear in a major publication, I tell them that they need luck, referrals, and persistence. Here’s how I did it. On August 25, 1999, I appeared on a television show in Toronto called Breakfast Television. As luck would have it, the editor-in-chief of Flare Magazine…
Here’s an important message for any personal trainer interested in passive income: when it’s time to stop consuming and start producing, focus on creating multiple products and aim for just one or two sales a day. That’s all it takes. Marketing expert Ryan Lee puts it this way: “You don’t need to hit a home…
Getting new clients is important, but keeping existing clients is essential! One of my favorite sitcoms, The Office, has an episode titled “The Fire,” where intern Ryan Howard shares a key business principle: it’s ten times more expensive to acquire a new customer than to keep an existing one. The true measure of success in…
Learn 3 ways to leverage media to grow your personal training business.