Getting new clients is important, but keeping existing clients is essential!
One of my favorite sitcoms, The Office, has an episode titled “The Fire,” where intern Ryan Howard shares a key business principle: it’s ten times more expensive to acquire a new customer than to keep an existing one.
The true measure of success in personal training is client retention. Without it, there are no referrals.
And remember: one bad apple spoils the bunch. A happy client might tell four people about their experience—but an unhappy client will tell fourteen!
You won’t retain every client forever. Some will inevitably move on. But do your best to keep them satisfied and protect your reputation.

The Business of Personal Training: 20 Principles to Success
Looking to grow your personal training business? Look no further! In The Business of Personal Training, John Paul Catanzaro shares over 18 years of experience, revealing 20 principles that led him to a six-figure income and sustained success. This power-packed book is filled with practical strategies, real-life stories, and essential tips to attract clients, retain them, and maximize your money-making potential. From time management to internet presence, Catanzaro covers it all. Don’t miss this opportunity to boost your revenue and achieve your business goals. Invest a little time now for huge returns in the future. Your success awaits!
$14.99