More Important Than Getting New Clients

Getting new clients is important, but keeping existing clients is imperative!

One of my favorite sitcoms on television is The Office. In an episode titled “The Fire,” intern Ryan Howard reveals a textbook business fact: It’s ten times more expensive to sign a new customer than to keep an existing customer.

The true mark of success in personal training is the ability to retain clients for a long period of time. Without client retention, there are no referrals.

And keep this in mind: “One bad apple spoils the bunch.” When you have a happy client, they tell four people. When you have an unhappy client, they tell fourteen people!

You won’t be able to retain all your clients forever. It’s inevitable that some will leave over time, but do your best to satisfy each and every one of them and keep your reputation intact.

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