What does a real day look like after 30 years in the fitness industry? Here’s a behind-the-scenes look at coaching, clients, and the routines that keep a personal training business thriving for decades. This year marks 30 years since I began my career as a personal trainer. Over those three decades, I’ve seen a lot…
In the aftermath of the pandemic, many personal trainers have found themselves struggling to rebuild the business they once had. The good news? The key to overcoming these challenges might be just a click away. Introducing The Business of Personal Training: 20 Principles to Success — a game-changing resource that can help reignite your business…
A few years ago, I shared the story of Arzhang and his horrific fall off Mt. Aconcagua in the Southern Andes. Through hard work and perseverance, Arzhang climbed his way back into shape and is now setting personal records. If you haven’t read it, check out Climbing to New Heights: An Inspirational Story. Now here’s…
Getting new clients is important, but keeping existing clients is essential! One of my favorite sitcoms, The Office, has an episode titled “The Fire,” where intern Ryan Howard shares a key business principle: it’s ten times more expensive to acquire a new customer than to keep an existing one. The true measure of success in…