In 2026, I celebrate 30 years in business as a personal trainer.

That milestone didn’t come from chasing trends, copying what everyone else was doing, or overcomplicating the process. It came from blending education with experience—and learning, sometimes the hard way, what actually works in the real world.

Book smarts matter. I have the formal education to prove it.
But experience? Experience is what teaches you what to keep and what to throw out.

And when it comes to assessments, that distinction matters more than almost anything else.

Assessments Aren’t About Testing Everything—They’re About Testing the Right Things

Over the years, I’ve:

• Read the books
• Studied the research
• Attended seminars, workshops, and conferences
• Learned from some of the top experts in the field
• Applied those lessons with hundreds of real clients

Through all of that, one truth became very clear:

Assessments require the right tool, at the right time, for the right person.

What gets measured gets improved—but only if you’re measuring what actually matters.

Do your job properly, and assessments become:

• A roadmap for smarter programming
• A way to track real progress
• A powerful client retention tool

Get it wrong, and they become time-consuming, confusing, and largely useless.

That’s Why I Wrote This Book

I’ve condensed decades of hands-on experience into a practical, no-nonsense guide:

The Personal Trainer’s Blueprint for Assessments

This book covers the key areas of fitness and functional assessment—without drowning you in unnecessary tests or academic fluff.

Inside, you’ll learn how to assess:

• Body composition (girths, skinfolds, and practical interpretation)
• Posture and movement quality
• Flexibility and mobility
• Core strength and stability
• Muscular endurance
• Strength and power
• Aerobic fitness
• Athletic performance

More importantly, you’ll learn how to scale and adapt these assessments for any client.

Whether you’re working with:

• A stay-at-home mom
• A general fitness client
• An aging population
• Or an elite athlete

…you’ll know what to assess, how to assess it, and why it matters.

Information Is Useless Without Application

Gathering data is one thing.
Knowing what to do with that data is another thing altogether.

That’s where many trainers struggle—and that’s where this book really shines.

You’ll learn how to:

• Interpret results
• Identify priorities
• Adjust programming intelligently
• Re-assess without overtesting
• Use assessments to guide long-term progress

This is assessment in service of training, not assessment for assessment’s sake.

A Weekend Workshop—Now in Your Hands

I used to teach this material over two full weekend workshops.

Now, it’s all available in a concise, power-packed book you can reference anytime.

Available now on Amazon:

• Paperback Book: $14.99
• Kindle eBook: $7.99

👉 Paperback: https://www.amazon.com/dp/1069882208
👉 Kindle: https://www.amazon.com/dp/B0GHZHXC3D

That’s a lot of value for the price of a couple of coffees.

Who Is This Book For?

• New trainers who want to start the right way
• Experienced trainers who want to refine their process
• Coaches who value clarity over complexity
• Professionals who want to stay in this business for decades—not years

If you take your craft seriously, you will get something from this book.

I promise.