Over the past week I’ve run into a problem – a good problem, mind you – but a problem nonetheless. Four clients that I used to train want to come back. The problem is, where do I fit them in my schedule?
I’ve always said that personal trainers seeking new clients need to concentrate their efforts on the clients they already have. If you provide quality service to your existing clientele, not only will they be around for a long time, but you’ll be rewarded with referrals. Satisfied clients are more than happy to refer you to others and if you do your job right, they’ll be walking billboards for your services.
Of course, you can’t retain all your clients forever, but again, if you do your job right, there’s a good chance many of them will return. Be prepared to deal with that problem when it happens!
I’ll be speaking about client retention at this year’s canfitpro conference in Toronto. In the meantime, check out my book The Business of Personal Training: 20 Principles to Success for more information.
