There are plenty of health and fitness misconceptions out there. For example, we’re often told to start the day with a high-carbohydrate breakfast to fuel up and maintain energy. Yet, for many, this leads to a midmorning slump, intense cravings, and stubborn fat around the midsection that won’t budge—no matter how much exercise they do.

Speaking of exercise, a common warm-up routine includes aerobic activity followed by static stretching. But this approach can actually reduce strength, speed, and power, ultimately impairing performance. Worse yet, it may even increase the risk of injury!

And if an injury does occur, what’s the first piece of advice we hear?

Rest it and ice it.

But if you read Gary Reinl’s book ICED!, you might think twice before following tradition. In fact, you may do the opposite! Reinl exposes the drawbacks of icing injuries and presents a revolutionary approach to accelerate healing and recovery. His key message? Don’t interfere with the body’s natural healing process—icing does just that!

ICED! is a must-read for strength coaches, personal trainers, and fitness professionals. It will completely change the way you think about injury management.