Over the past week, I’ve run into a problem—a good problem, mind you—but a problem nonetheless. Four former clients want to return to training. The issue is… where do I fit them into my schedule? I’ve always maintained that personal trainers seeking new clients should focus first on the ones they already have. If you…
We always tell potential clients that “you can’t put a price tag on your health,” but let’s face it—the biggest drawback to personal training is the cost. It’s just too expensive for most people. They want to train their body, but they don’t want to spend an arm and a leg to do it! The…
Looking to take your personal training business to the next level? Here’s a sneak peek of what you’ll discover at The Business of Personal Training and Beyond Seminar happening on April 9, 2017, in Toronto, Ontario. In this video, I share a simple yet powerful marketing strategy that can help personal trainers stand out, attract…
If you plan to go to just one seminar this year, this is the one! It’s on the business of personal training, but this talk will be a little bit different than all the others in the past. Most lectures on the topic focus on the present, not the future. When it comes time for…
When choosing end-of-year gifts for clients, put some thought into it. Every year, we focus on a theme. In addition to our signature clothing, books, DVDs, and supplements, we’ve given some great holiday gifts over the years. One year, it was a ceramic aroma diffuser with various aromatherapy oils. Another year, a signature mug with…